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Edmonton & Alberta Video Production FAQ

Clear answers about corporate video production, pricing, timelines, interviews, filming, editing, photography, drone work, travel, licensing, file delivery, AI-assisted production, confidentiality, ownership, revisions, and what it is like to work directly with me.

I’m David Mathew Bonner, owner of David Mathew Bonner Video Productions. I’m based in Drayton Valley, Alberta and regularly work in Edmonton and Central Alberta, with select projects elsewhere in Canada. I’ve worked professionally in video production since 2001 and personally handle most projects from planning and interviews through filming, editing and final delivery.

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Video Production Answers at a Glance

David Mathew Bonner Video Productions is an owner-operated Alberta video production business serving Edmonton, Central Alberta and select clients across Canada. The core work includes corporate interviews, company profiles, recruitment, training, testimonials, case studies, brand stories, social media video, photography, drone footage and complete post-production. Most projects are handled directly by David Mathew Bonner so the person discussing the message with you is also the person responsible for filming and shaping the final edit.

Who You Work With

Primarily businesses, organizations, communications teams, nonprofits, healthcare, industrial and professional-service clients that need clear video without unnecessary production layers.

Where You Are Based

David is based in Drayton Valley, Alberta and regularly works in Edmonton, St. Albert, Spruce Grove, Leduc, Sherwood Park, Red Deer and communities across Central Alberta.

Starting Rates

Standard filming starts at $850 CAD for a half day and $1,500 CAD for a full day. Editing is $100 per hour. Basic consultations are free.

Typical Timeline

Many standard projects reach a first review draft within 7–14 business days after filming. Larger multi-video or graphics-heavy projects may take longer.

Production Model

Most projects are owner-operated from concept through delivery. Additional crew can be added when a second camera, dedicated photography or specialized production support genuinely improves the job.

Video + Photography

Selected projects can combine video and still photography during the same production plan for consistent brand visuals, staff images, product photos, events and campaign assets.

Projects That Are a Good Fit

  • Corporate overview and company-profile videos
  • Executive, staff and customer interviews
  • Recruitment, culture, onboarding and training content
  • Testimonials, case studies and documentary-style stories
  • Product, service and process demonstrations
  • Internal, confidential and NDA-based productions
  • Social cutdowns and vertical campaign content

How I Use AI

  • Audio enhancement and cleanup where useful
  • Concept development and pre-production support
  • Restoration-style treatments for older material
  • Selective generated visuals when a shot cannot reasonably be captured
  • Never as a substitute for authentic interviews or real footage when those are the better choice

Module 01: Working With Me

Most projects are handled directly by me from planning through final delivery. That keeps communication clear, costs practical, and your message consistent from start to finish.

Why work with an independent videographer instead of a large agency?
Larger agencies often involve several people between the client and the production team. With me, you work directly with the person planning, filming, and editing the project. I bring more than 25 years of hands-on experience and remain accountable from the first conversation to final delivery.
Will I work directly with you?
Yes. I personally handle the planning, filming, interviews, audio, editing, and final delivery for most projects. You are not handed from a salesperson to an account manager and then to an unknown production team.
Do you work alone or bring in additional crew?
I handle most projects as a lean, owner-operated production. This keeps communication direct and the footprint on location small. When a project genuinely needs more cameras, specialized crew, or extra support, I bring in trusted local professionals while remaining your main point of contact.
Where do you provide video production?
I am based in Drayton Valley and regularly provide corporate video production in Edmonton and across Central Alberta. I also serve St. Albert, Sherwood Park, Leduc, Spruce Grove, Fort Saskatchewan, Red Deer, and other Alberta communities, with travel across Canada for select projects.
Can you film at industrial, rural, or remote locations?
Yes. I can work in industrial facilities, manufacturing environments, agricultural operations, rural properties, and remote locations. I arrive prepared for site-specific safety requirements and can coordinate around operational schedules, access rules, and required personal protective equipment.

Module 02: Video, Photo & Reels

Professional video, photography, and social content built around the message you need to communicate and the audience you need to reach.

What types of videos do you produce?
I produce corporate overview videos, brand stories, recruitment films, training and internal communication videos, customer testimonials, product demonstrations, case studies, documentary-style stories, event highlights, and short-form social content. Most projects are filmed and delivered in 4K when appropriate.
Can you provide both video and photography?
Yes. Selected projects can combine video and still photography in one production day. I can capture brand images, executive headshots, team portraits, product photos, event coverage, and supporting campaign stills alongside the video work so the finished assets feel consistent.
Do you provide drone video?
Yes, where weather, location, airspace, and project needs allow. Drone footage can add useful scale and context for properties, industrial sites, tourism, agriculture, and outdoor projects. All flights are planned around applicable Transport Canada rules and local airspace restrictions.
Do you create vertical videos for social media?
Yes. I can plan or re-edit footage for 9:16 vertical delivery on Instagram Reels, YouTube Shorts, TikTok, and other social platforms. Capturing vertical content during the main production can help you get more usable material from one shoot.
Can you create testimonials and case-study videos?
Yes. Testimonials and case studies work best when the interview is built around specific experience, change, results, and context rather than scripted praise. I can combine customer or stakeholder interviews with b-roll, product footage, workplace visuals, data, graphics, and shorter cutdowns for sales or social use.
Can one shoot create several pieces of content?
Often, yes. A well-planned filming day can produce a primary corporate or brand video plus shorter interview excerpts, social reels, vertical clips, recruitment edits, training segments, still photographs, and future b-roll. Planning the deliverables before filming helps capture the right material once instead of rebuilding the shoot later.

Module 03: Process & On-Camera

A clear, low-stress production process designed to help real people feel comfortable on camera and keep every project moving smoothly.

What does the video production process look like?
Most projects follow five clear steps:
1. Discovery and planning: We define the audience, message, goals, and practical scope.
2. Pre-production: We confirm dates, locations, interviews, schedules, and any script or outline.
3. Production: I film the interviews, b-roll, audio, and supporting visuals with a calm, efficient setup.
4. Editing: I shape the story, clean the audio, colour the footage, add music, titles, and graphics, and prepare a review draft.
5. Delivery: You receive polished master files in the formats needed for web, social media, presentations, or internal use.
Can you help develop the idea or script?
Yes. Many clients begin with a rough idea, a problem to explain, or a message that still needs shape. I can help develop the concept, interview questions, visual approach, production outline, and script when one is needed.
How do you help people who feel nervous on camera?
I keep the set calm and treat interviews like guided conversations rather than performances. I help people understand the question, slow the pace down, and give them room to answer naturally. A teleprompter is also available when exact wording is required for legal, technical, or corporate messaging.
What should people wear for a video shoot?
Solid colours usually work best. Mid-tones, blues, greens, burgundy, and other richer colours tend to reproduce well on camera. Avoid very fine stripes, tiny patterns, highly reflective jewellery, and distracting logos unless they are part of the brand. For industrial shoots, required safety clothing always comes first.
Do you use scripts, interviews, or both?
Both. Some projects need exact scripted language for technical, legal, training, or executive communication. Others are stronger when real people answer guided interview questions naturally. Many corporate videos use a hybrid approach: a structured message supported by authentic interviews and carefully planned b-roll.
How much preparation do you need from our team?
Usually less than clients expect. I need a clear point of contact, the business goal, intended audience, locations, likely interview subjects, schedule constraints, brand requirements, and any facts or approvals that must be correct. I can then help turn that information into interview questions, a shot plan, production schedule, and practical filming approach.

Module 04: Budget, Timelines & Storage

Straightforward pricing, realistic timelines, properly licensed media, secure delivery, and no surprise production markups.

How much does video production cost?
My standard starting rates are $850 for a half-day shoot, $1,500 for a full-day shoot, and $100 per hour for editing. Basic consultations are free. Complete project pricing depends on planning, filming, editing, graphics, travel, and final deliverables. View the full video and photography pricing page for more detail.
What is included in a filming day?
My standard camera, lenses, lighting, audio, tripod, support gear, and normal production tools are included. Specialized rentals, unusually large crews, extensive travel, permits, or unique production requirements are quoted separately before the project begins.
How long does editing usually take?
Most standard corporate, marketing, or brand videos reach a first review draft within 7 to 14 business days after filming. Larger projects, multiple videos, complex graphics, or extensive revisions may take longer. Faster turnaround can often be arranged when it is planned in advance.
Do you use properly licensed music?
Yes. I use properly licensed commercial music and keep the relevant licensing information with the project. This helps reduce copyright issues when videos are published on websites, social platforms, or used in paid campaigns.
Can you work under an NDA or on confidential projects?
Yes. I can work under non-disclosure agreements and handle internal, legal, unreleased, or sensitive material with controlled review links, restricted distribution, and secure file-delivery options.
How do you back up and store project files?
Project files are copied to multiple storage drives during production and editing. I keep working files organized so revisions and future updates are easier to manage. Long-term archival needs vary by project, so clients should also keep their own final masters and important source files.
How many revision rounds are included?
Revision needs are scoped to the project. Most projects include an organized client-review stage so factual corrections, pacing changes, selected shot swaps, titles, and other reasonable refinements can be handled efficiently. Larger structural changes, new creative direction, new filming, or significant additions outside the agreed scope may require additional editing time.
Who owns the finished video and footage?
Usage and ownership are clarified before production. Clients receive the agreed finished deliverables for the intended business use. Raw footage, project files, licensed music, stock assets, fonts, templates, and third-party materials may have separate rights or licensing conditions, so those details should be confirmed when raw media or expanded usage is required.
Can you provide captions and accessible versions?
Yes. Videos can be delivered with burned-in captions, separate subtitle files, clean versions, vertical versions, or presentation-specific exports. Accessibility requirements should be discussed early so captioning, text size, contrast, audio clarity, and delivery formats can be planned properly.
Do you use AI in professional video production?
Yes, selectively. I may use AI-assisted tools for audio enhancement, cleanup, concept development, restoration-style treatments, or generated visual elements when they solve a real production problem. I do not use AI simply because it is available. Real interviews, real locations, and authentic footage remain the foundation whenever they are the better choice.

Module 05: Strategy, Distribution & Long-Term Value

Good production is not only about how the video looks. It should fit the audience, platform, sales process, recruitment goal, training need, or communication problem it was created to solve.

How do we decide what kind of video we actually need?
Start with the audience and the decision you want them to make. A recruitment problem may need employee stories and workplace b-roll. A sales problem may need a clear product demonstration or customer case study. A trust problem may need interviews and documentary-style proof. I help match the format to the communication goal instead of starting with a preset package.
Should one video be used everywhere?
Usually not without adaptation. A website hero video, LinkedIn post, trade-show screen, internal presentation, YouTube video, vertical Reel, and paid ad all have different viewing conditions. One production can often supply several versions, but the opening, runtime, aspect ratio, captions, call to action, and pacing should match where the content will actually be seen.
Can you help plan video for a website or landing page?
Yes. Website video should answer the visitor’s next question quickly, reinforce trust, and support the page rather than compete with it. I can help plan a main landing-page video, supporting testimonials, service explainers, recruitment content, and shorter clips that can be reused elsewhere.
Can existing footage be reused or updated?
Often. Existing interviews, b-roll, archival footage, photographs, logos, graphics, and previous campaign material can sometimes be repurposed into updated edits, shorter clips, training modules, social content, or historical sequences. The usefulness depends on image quality, rights, technical format, and whether the old material still supports the current message.
What makes a corporate video feel credible instead of generic?
Specificity. Real people, real workplaces, concrete examples, useful detail, strong interviews, natural b-roll, and a clear reason for the audience to care are more convincing than vague claims. Good lighting and camera work matter, but credibility usually comes from what the video proves and how clearly the story is structured.

MODULE 06: END OF TAPE

If you have a project in mind, tell me what you need to communicate, who needs to see it, and where it will be used. I take on a limited number of new projects alongside recurring client work, so early conversations help protect your preferred production dates.

Talk About Your Project
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