Mitsubishi Corporate Recognition Video — Edmonton Case Study

Client: Mitsubishi Location: Kross Mitsubishi, Edmonton Project Type: Corporate Recognition and Short Documentary
Mitsubishi Canada Sales Recognition 2023 video thumbnail

Mitsubishi Motor Sales of Canada asked for a short corporate recognition video celebrating top salespeople. The aim was simple: keep it personal, efficient and built around real people rather than a scripted corporate piece. It is a good example of the interview-led corporate video production I do for Edmonton and Alberta clients.

What the client said

We worked with David for an interview-style video to be used at a business recognition event. He was professional and delivered exactly what we needed in a short time span. We'll work with him again for sure!

Dan Dakin
Manager, Communications Strategy and Public Relations
Mitsubishi

Edmonton Corporate Recognition Video

Mitsubishi approached me with a clear objective: create a short video that recognized top-performing salespeople and made the recognition feel personal. The goal was to highlight success and pride without over-producing it.

I was given basic creative guidelines and room to shape the piece. With a couple of hours on site at Kross Mitsubishi in Edmonton, I captured interviews and workplace B-roll, then built the final edit around the people being recognized. The project stayed lean and direct, which is one of the advantages of an owner-operated video production.

What The Video Needed To Do

This was not a long brand film. It had a specific job: recognize people, give the event something polished to play, and make the salespeople on screen feel like the focus.

That meant keeping the interviews short, the visuals moving and the edit clean enough to support the recognition without getting in the way of it.

Interview-Led Corporate Video Production

Shot on location with a lean setup. Natural light where it worked. Short, guided interviews kept things relaxed and real. The final cut blends concise soundbites, dealership B-roll and branded graphics. That same approach works well for corporate interviews, employee recognition videos and company profile videos.

Tools Used

  • Sony A7 IV with lavalier audio for interviews
  • Lightweight movement setup for dealership B-roll
  • Shot and edited within the week to meet the internal deadline