Start With the Goal
We start with a real conversation. I want to know what you are trying to communicate, who needs to hear it, where the finished piece will live, what success looks like, and what practical limits we need to work within.
Sometimes a client already has a clear brief. Sometimes all they have is a rough idea. Both are fine. Part of my job is finding the useful story before we spend money shooting it.
For Alberta projects, I can also visit the location when seeing the space will help me plan the production properly.
A clear purpose, audience, scope, and next step before production gets complicated.
