I’m a Believer… In Clean Hands
A parody for Alberta Health Services that turned hand hygiene into a chase scene and a staff favorite. Real people. Real hospitals. A message that stuck.
Thirteen years back Alberta Health Services called with a bold ask. Make a hand hygiene music parody with real doctors, nurses, and staff. The lyrics were a rewrite of the Monkees classic. The hope was simple. Make it fun and make it memorable.
From lyric sheet to story
The Cardiac Sciences Edmonton Zone and the Stop Infections Now Collaborative had people to feature and spaces to include. I pitched a Scooby Doo style dream. A tired doctor nods off in a presentation and finds himself chased by germ characters through the Mazankowski Alberta Heart Institute and the CK Hui Heart Centre. Staff became cast. Halls became sets.
We shot in two fast half days with run and gun energy. Back in studio I cut the first release within twenty four hours.
Reach that mattered
- More than 50,000 views in the first months
- Shared by hospitals across Canada and abroad
- A bright memory for many who took part
It proved a simple point. Clear education can travel when people have fun making it.
Watch the video
My takeaway
When people enjoy meaningful work the audience feels it.
Trust a creative with the story and you get something people remember. If you want culture building content for healthcare, education, or a corporate team, I am ready to help.
More Reel Stories
Behind the scenes notes, practical builds, and client work from around Alberta.