AI-assisted industrial marketing with Alberta grit. TireGrabber wanted something bold, so I built a fictional machine with attitude and a yard full of flying rubber. Loud. Shareable. Still story first.
Some ideas start with a script. This one started with a grin. TireGrabber wanted a piece that would get shared. No spec sheet. No talk of PSI. Just a story people would watch to the end.
We dropped our mechanical menace into a dusty Alberta yard and let it work. The Treadformer 1000 ripped tires off old iron and sent them sailing. The cows scattered. The farmer hit the dirt. The internet should be amused.
It is flashy, but it still points to something real. TireGrabber builds equipment that works hard. This short keeps that idea in front of people without turning into a spec-sheet video. That same thinking carries into my industrial and product video production when a client needs something more memorable.
Same client, different tone. I also produced more straightforward industrial and product pieces, including the TG4000 spotlight at a Saskatchewan auction. Watch the TG4000 feature.
Steve Minken was consistent in his feedback across the projects. After I sent him several sample pieces on May 21, 2025, he wrote:
“I just watched them all and like the professionalism of your work.”
On the actual TireGrabber videos, the responses stayed just as direct:
That is the part I like about this relationship: the work did not stop at one experiment. It turned into a run of product and promotional pieces in different styles, including edits they wanted to post and use.
TireGrabber shows the more experimental side of the work. These other projects show the same owner-operated approach applied to interviews, corporate stories and customer proof.
You can also read the video production FAQ, see pricing, or learn more about corporate and product video production in Edmonton and Alberta.