When Tires Fly: Meet the Treadformer 1000

Some projects start with a script. This one started with a grin.

The team at TireGrabber wanted something fun — a lighthearted, AI-driven video to grab attention and get shared. No sales pitch. No specs rundown. Just something wild and unexpected.

They liked my idea of turning their tire handler into a fictional machine with attitude — and the Treadformer 1000 was born.

The Concept: Controlled Chaos on the Farm

We dropped our mechanical menace into a dusty Alberta yard and let it go to work — ripping tires off old farm equipment and hurling them like they owed it money.

The cows scattered. The farmer hit the dirt. And the internet? Hopefully amused.

Yes, It’s Flashy — But Story Comes First

This piece is fun, loud, and a bit absurd — but it still points to something real. TireGrabber builds equipment that works hard. This video reminds people of that in a way they'll actually watch to the end.

You can use style — as long as the story sticks.

Watch the Video

Want to See More?

Check out another project I did with TireGrabber — a rugged video spotlighting the TG4000 at a Saskatchewan farm auction. Different tone. Same Alberta grit.

➡ Watch the TireGrabber TG4000 Auction Video

Need Something Bold for Your Brand?

If your business needs video that doesn’t just look good but actually gets noticed — let’s talk. Whether it’s AI-generated mayhem or honest storytelling from the dirt up, I bring 25+ years of experience and a no-fluff process.

📬 Reach out here to start your next project

Shot. Edited. Delivered. With story at the center — even when tires fly.