Talk and listen
We start with a real conversation. I ask what you want the video to do, who it is for, and how you plan to use it.
I will push a bit here. The goal is to get past “we need a video” and down to the actual problem you are trying to solve.
I take the time to learn more and, if needed, visit your site so I can fully understand what you do and what you need to say.
A clear goal for the project and next steps that are easy to follow.