Content Creator Tips

Video Production: Scripted Words vs. Interview Style

When it comes to video production, one of the key decisions you’ll need to make is whether to use scripted words or adopt an interview style. Both approaches have their merits, and understanding when to use each can greatly enhance the effectiveness of your videos.

Scripted Words: Precision and Control

Using scripted words in your videos offers the advantage of precision and control. With a well-crafted script, you have the ability to carefully choose your words, ensuring that your message is delivered exactly as intended. This is particularly useful for promotional videos, explainer videos, or any content that requires a specific tone or message.

Furthermore, scripted words allow for better time management during filming. By having a predetermined script, you can plan out the duration of your video and ensure that it fits within the desired timeframe. This is especially important when creating videos for platforms with strict time limits, such as social media.

However, it’s important to remember that scripted videos can sometimes come across as too rehearsed or artificial. If not executed properly, they may lack the authenticity and spontaneity that viewers often appreciate. This is where the interview style comes into play.

Interview Style: Authenticity and Engagement

Interview-style videos offer a more organic and authentic approach. Instead of following a script, the interviewer engages in a conversation with the subject, allowing for more natural responses and interactions. This style works particularly well for testimonial videos, behind-the-scenes footage, or any content that aims to showcase real experiences or emotions.

Interview-style videos also have the advantage of being more engaging. Viewers are often drawn to the authenticity and relatability of real conversations, making them more likely to connect with the content and remember the message. Additionally, this style allows for unexpected moments and spontaneous reactions, which can add a touch of excitement and surprise to your videos.

However, it’s important to note that interview-style videos require skilled interviewers who can ask the right questions and guide the conversation effectively. Without proper planning and preparation, these videos can become disorganized or lack focus.

Choosing the Right Approach

So, how do you decide whether to use scripted words or the interview style for your video production? The answer lies in understanding your goals and the intended message of your video.

If you require precise control over your message and want to ensure that every word is carefully crafted, a scripted approach is likely the best choice. On the other hand, if you want to capture authentic experiences and engage your audience on a more personal level, the interview style is the way to go.

It’s also worth considering the nature of your content and the preferences of your target audience. Some topics may lend themselves better to a scripted approach, while others may benefit from the spontaneity and relatability of an interview-style video.


In the world of video production, choosing between scripted words and the interview style is a decision that can greatly impact the effectiveness of your content. Both approaches have their advantages, and understanding when to use each can help you create videos that resonate with your audience.

Remember, scripted words offer precision and control, while the interview style provides authenticity and engagement. By carefully considering your goals, message, and target audience, you can make an informed choice and create videos that leave a lasting impression.