The world of video content creation is changing. The landscape is shifting, and it’s important for you to know what’s new and why it matters.
If you’re a business owner or marketing manager who wants to understand how your company can benefit from video marketing, keep reading!
Short-form content is on the rise. It’s no longer just a way to fill in the gaps between longer pieces of content, but rather an opportunity to tell stories in their own right.
Short-form videos are perfect for brands looking to create engaging experiences for their audiences and build excitement around new products or services. They can also be used as standalone pieces of content that support larger campaigns or initiatives, such as product launches or events like conferences or trade shows.
Live streaming is the next big thing in video content creation. Live streaming allows you to share your thoughts and ideas with a wider audience than ever before, as well as interact with them in real time.
Live streaming can be done on any platform that supports it, but the most popular platforms are Facebook Live, YouTube Live, Instagram Stories and Periscope. These platforms make it easy for you to start broadcasting right away without having to worry about setting up equipment or editing your footage later on. The one drawback of live streaming is that it’s not always easy for people who aren’t familiar with technology or social media services. If this sounds like something that might interest you but seems overwhelming at first glance–don’t worry! There are plenty of resources out there offering tips on how best practices work within each platform so no matter where your comfort level lies there is something for everyone!
User-generated content (UGC) is a powerful tool for brands, who can use it to increase engagement and grow their audience. UGC has become a mainstay of social media marketing, with users submitting photos, videos, and written posts about their experiences with your brand or products.
User-generated content can take many forms:
One of the latest trends in video content creation is 360-degree video. This format allows you to see everything around you, which can be especially useful when it comes to VR and AR applications.
In addition to being able to view all sides of your environment, 360-degree videos also give viewers a sense of presence as they feel like they’re actually there with you. This can add another layer of engagement for users watching your videos on their phones or computers–or even if they’re viewing them through virtual reality headsets like Oculus Rift, HTC Vive or Samsung Gear VR (though those devices require some extra hardware).
GoPro’s “Stories From The Field” series offers behind-the-scenes footage from athletes competing at events like X Games Aspen 2017;
YouTube has been experimenting with different ways people can interact with its 360-degree videos.
Cinematic videos are a great way to tell stories and create an emotional connection with your audience.
Cinematic videos are made up of a series of shots that are edited together in order to tell a story or convey an idea. They can be used in any industry, but they’re especially effective in marketing because they help you connect with customers on a deeper level than just showing them your product or service.
Storytelling is one of the oldest forms of communication, but it’s also one of the most effective ways to engage your audience. A well-told story can connect with people on an emotional level and inspire them to take action–and video content creators are realizing this more than ever before.
The power of storytelling in video content creation has been demonstrated by some truly inspiring examples: from The Guardian’s “The Long Way Home” series (which tells the stories of refugees), to Unicef’s “Dear World” campaign (which asks children around the world what they would like adults to do better).
Augmented reality (AR) is a technology that allows you to superimpose digital information over real-world objects. It’s a type of mixed reality, which means it combines real-world elements with virtual ones. In other words, you can use AR to make your videos more interesting and engaging by adding an extra layer of interactivity that viewers can explore on their own terms.
For example, let’s say you’re making a video about how to cook pasta in the oven. You could shoot footage of yourself cooking pasta and then add an overlay showing step-by-step instructions for how long each part needs to be cooked at what temperature–or even show different types of pastas side by side so viewers can compare them before deciding which one they want to buy next time!
Vertical video has become a major trend in recent years due to the way we hold our phones vertically 94% of the time. As a result, social media platforms like Snapchat, Instagram Stories, and Facebook have all embraced vertical content, making it an increasingly popular format for video content. According to Creative Market Blog, vertical video is about more than just an aspect ratio characterized by more height than width. It’s about the way that you tell stories and interact with your followers, fans, customers, or viewers at various touchpoints of your branding. The vertical format allows brands to consume the entire screen while viewers are engaging with your content, meaning the chance of distraction is lessened. As a Wired article described it, vertical video is the aspect ratio of breaking news—courtesy of bystanders—and of social media. We now see the world through a vertical frame. This means that, by focusing on vertical video as a business, you can become closer to your viewers. You can let them into your world. 
“Less Production” is a video content creation trend that has gained momentum in recent years. According to Design Shack, this trend is driven by the need to create authentic content that people trust. Today’s video marketing is all about capturing real-life moments, rather than focusing solely on production and cinematography. Overly polished videos may not seem as approachable or realistic, hence the shift toward creating more genuine and relatable content. This trend is a response to the call to be agile and “on brand” with changing social climate and user needs .
The trend of soundless videos for social media content has been on the rise. According to Hootsuite, when silent autoplay is the default, 85% of videos were watched with the sound off. This means that optimizing videos for silent viewing is necessary for longer engagement with the audience . HubSpot also reported that 85% of videos on Facebook are watched without sound, and videos on Facebook autoplay without sound until users click to turn up volume, while Instagram videos only autoplay with sound if the phone’s ringer is turned on . Moreover, as reported by Our Code World, adding captions to videos can increase the watch time by 12% . According to InVideo, studies have shown that 69% of mobile users in the U.S. watch videos with no sound when they’re in public places, and people usually don’t like it when videos start playing with the audio on while they’re scrolling through their social media feeds . Therefore, creating soundless videos with captions has become a trend in social media content, and publishers have reported that 85% of the video views happen without sound .