What to Look for in a Content Creator

For Alberta Businesses Who Want More Than Just “Content”

In a world flooded with noise, content that cuts through needs more than flashy transitions and stock music. Whether you're a small business owner in Edmonton or a growing brand in Central Alberta, hiring the right content creator can make or break your message.

Here's what you should look for when you're ready to hire someone to tell your story — and why choosing the right Edmonton videographer is about more than just gear.

1. Experience That Matches Your Needs

Not every content creator is a fit for every job. Shooting a product reel isn’t the same as filming a documentary or a safety training video. Look for someone who:

• Has real-world experience with corporate video production
• Understands how to direct people who aren’t professional actors
• Can balance cinematic visuals with business objectives

I’ve spent 20+ years producing video for brands across Alberta — from small-town shops to national clients. I bring experience that translates into less guesswork and better results. Learn more about my approach here.

2. The Ability to Plan or Pivot

An ideal content creator brings a plan to the table — but also knows how to adapt when the plan falls apart. Whether the weather changes or your staff gets camera-shy, you want someone who can:

“Take control, plan on the fly, and still make it feel effortless.”

This is where experience meets instinct. I’ve walked into cold shoots with little prep and still delivered polished videos on time and on budget.

3. One Point of Contact, One Clear Vision

Hiring an independent videographer in Edmonton (instead of a bloated agency) often means:

• Fewer people to deal with
• Less miscommunication
• Lower costs
• A stronger creative throughline

I handle everything from concept to creation. Scriptwriting, shooting, editing — all done by one person who knows your goals from start to finish. That’s what makes David Mathew Bonner Video Production different.

4. Quality Gear, But Purpose-Driven

The right gear matters — but only when it serves the story.
Ask your content creator:

• Do they shoot in formats that allow flexibility in editing?
• Can they deliver optimized videos for web, social, and internal use?
• Do they use real microphones and lighting, or just rely on “run and gun” tactics?

I shoot on pro-level Sony equipment, use controlled lighting setups for interviews, and optimize every project for your specific platform — whether it’s YouTube, Instagram, or internal training libraries.

5. Clear Pricing and Professional Communication

You don’t want to chase down your content creator for updates or get surprised by hidden fees. Look for someone who:

• Offers transparent, customized pricing to give you an idea of what to expect
• Communicates expectations from the start
• Delivers when they say they will

I don’t do cookie-cutter pricing — every project is tailored, but I believe in clarity upfront so you’re not left guessing.

Bonus: Someone Who Actually Cares

Your business matters. Your story matters. You should feel like the person holding the camera actually wants your project to succeed.

When you work with me, you’re not hiring a random shooter — you’re hiring a purpose-driven partner who values integrity, clarity, and impact. If you want content that reflects who you are, I invite you to get in touch.

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Final Thoughts

Hiring a content creator shouldn’t feel like a gamble. When you know what to look for — experience, communication, clarity of vision — the results will speak for themselves.

Need an Edmonton-based videographer who gets it?
Let’s talk. Contact me for a free consult.