What to Look for in a Content Creator
In a world full of noise, content that cuts through needs more than flashy transitions and stock music. Whether you are a small business owner in Edmonton or a growing brand in Central Alberta, hiring the right creator can make or break your message.
Here is what to look for when you are ready to hire someone to tell your story, and why choosing the right Edmonton videographer is about more than gear.
1. Experience That Matches Your Needs
Not every creator is a fit for every job. Shooting a product reel is not the same as filming a documentary or a safety training video. Look for someone who:
- Has real world experience with corporate video production
- Understands how to direct people who are not actors
- Can balance cinematic visuals with business goals
I have spent 20 plus years producing video for brands across Alberta, from small town shops to national clients. That experience means less guesswork and better results. Learn more about my approach here.
2. The Ability to Plan or Pivot
A good creator shows up with a plan and still adapts when the plan falls apart. Weather shifts. Staff get camera shy. You want someone who can keep the day calm and productive.
Take control, plan on the fly, and make it feel effortless.
I have walked into cold shoots with little prep and delivered polished videos on time and on budget.
3. One Point of Contact, One Clear Vision
Hiring an independent videographer in Edmonton instead of a large agency often means:
- Fewer people to manage
- Less miscommunication
- Lower cost
- A stronger creative through line
I handle concept, script, shoot, and edit, so one person holds your goals from start to finish. That is what makes David Mathew Bonner Video Production different.
4. Quality Gear, Purpose Driven
The right gear matters only when it serves the story. Ask:
- Do they shoot in formats that allow flexible editing?
- Can they deliver optimized cuts for web, social, and internal use?
- Do they bring real mics and lighting or rely on run and gun?
I shoot on pro Sony bodies, use controlled lighting for interviews, and optimize delivery for your platform, from YouTube to Instagram to internal libraries.
5. Clear Pricing and Professional Communication
You should not chase updates or get hit with surprise fees. Look for someone who:
- Offers transparent, customized pricing
- Sets clear expectations up front
- Delivers when they say they will
I do not use cookie cutter pricing. Every project is tailored, with clarity up front so you are never guessing.
Bonus: Someone Who Actually Cares
Your business matters. Your story matters. You should feel that the person behind the camera wants your project to succeed.
When you work with me, you are not hiring a random shooter. You are hiring a purpose driven partner who values integrity, clarity, and impact. If you want content that reflects who you are, get in touch.
Final Thoughts
Hiring a creator should not feel like a gamble. When you know what to look for, experience, communication, and vision, the results speak for themselves.
Need an Edmonton based videographer who gets it? Let us talk. Contact me for a free consult.