I’m a Believer in Clean Hands – AHS Parody Video Case Study

I’m a Believer… In Clean Hands: The Parody Video AHS Ran With (Literally) How a wild parody video for AHS became an unexpected hit Thirteen years ago, Alberta Health Services took a risk — and asked me to help bring it to life. The ask? A parody music video to promote hand hygiene, performed by real doctors, nurses, and staff. The song? A rewrite of The Monkees’ “I’m a Believer.” The goal? Make something fun, memorable, and educational that could actually catch on. No pressure, right? From Script to Germ-Chasing Adventure The Cardiac Sciences Edmonton Zone and their Stop Infections Now Collaborative (SINC) team had written new lyrics and laid out some guidelines: certain key people had to be featured, certain hospital locations had to be included, and it needed to align with funding partners like the University Hospital Foundation and the Royal Alexandra Hospital Foundation. They gave me the song. I gave them the story. Instead of just filming staff lip-syncing in hospital hallways, I pitched a full-on Scooby-Doo-style comedy adventure. In it, a sleepy doctor nods off during a hygiene presentation — and finds himself trapped in a dream where he’s being chased by germ characters through both the Mazankowski Alberta Heart Institute and the CK Hui Heart Centre. We filmed it over two chaotic half-days using real staff, real locations, and whoever we could pull in as extras. The whole thing was wild, fast-paced, and wildly fun — run-and-gun filmmaking at its most spirited. Back in the studio, I had the full video edited within 24 hours. Massive Reach, Real Impact The result? Over 50,000 views on YouTube within the first few months Used by other hospitals across Canada and internationally Became a memorable moment for many of the medical staff who performed in it It was a great reminder that creativity and clear communication can go hand in hand — even when the goal is literally clean hands. Watch the Full Video Watch on YouTube My Takeaway I’ve done plenty of serious corporate and brand videos since then, but this one stands out for a different reason: When people have fun doing meaningful work, the audience feels it. And when you trust a creative to run with the idea, you get something people actually remember. If you’re in healthcare, education, or corporate culture, and you’re ready to do something a little different, I’m all ears. Client: Alberta Health Services Location: Edmonton, Alberta Filming Sites: Mazankowski Alberta Heart Institute & CK Hui Heart Centre Credits: David Mathew Bonner Video Productions, hardWired (band), Samantha Koebel (choreographer), AHS staff & families, SINC team, UHF, RAHF Tags: AHS video production, Edmonton videographer, healthcare parody video, corporate video storytelling, Alberta video production, hand hygiene campaign July 7, 2025 Behind the Scenes with an Edmonton Videographer | Pro Video Shoot Process July 4, 2025 How Much Does a Corporate Video Cost in Alberta? [2025 Pricing Guide] June 28, 2025 TireGrabber Transformer: AI-Powered Farm Video with Flying Tires and Alberta Attitude

Behind the Scenes with an Edmonton Videographer | Pro Video Shoot Process

Behind the Scenes with an Edmonton Videographer: What Really Goes Into a Pro Video Shoot If you’ve ever wondered what it’s really like to work with a professional Edmonton videographer, here’s your all-access pass behind the curtain. While the final video might be under two minutes, the work that goes into capturing it with clarity, creativity, and purpose is far more involved. As someone who lives and works in Alberta, I’ve handled everything from documentary-style video production to short-form content for businesses in Edmonton and beyond. Whether you’re looking to promote your brand, document your process, or capture a key moment, here’s a breakdown of what really happens during a typical shoot — and why it matters to your business. 1. Pre-Production: The Invisible Foundation Before the camera rolls, the planning begins. This phase is where vision turns into logistics. I’ll work with you to define your goals, audience, and the story you want to tell. We’ll also discuss key messaging, shot lists, locations, and scheduling. These are the essentials of any successful video production project in Edmonton. Discovery calls or in-person meetings Scriptwriting or interview prep Location scouting (especially if you’re based in Edmonton or surrounding areas) Talent coordination or voiceover planning Great video isn’t about fancy gear — it’s about knowing what story to tell and how to tell it well. By the time we show up to film, we’re not guessing — we’re executing a clear plan. This is what sets apart amateur content from strategic, professional videography services in Edmonton. 2. On Set: Capturing More Than Just Footage There’s a lot more that goes into a shoot than people realize. Lighting, audio, camera setup, and composition — all of it is done with intentionality. Typical gear for video production in Edmonton includes: 4K cinema cameras Wireless lavaliers and shotgun mics LED or softbox lighting setups Gimbals or tripods for stable, cinematic shots If it’s a corporate video or brand promo, I often coach on-camera talent and run multiple takes to ensure delivery feels natural. If it’s a documentary-style interview, I lean into authentic, unfiltered moments — the glances, pauses, or emotions that give a story its power. Anyone can film a moment. I’m here to find the one that matters. Every lighting decision, every lens choice is designed to support your message. That’s the difference when you hire a professional videographer in Edmonton who understands both art and intention. 3. But Sometimes, There’s No Time to Plan — And That’s Okay While a detailed plan is ideal, real-world video shoots in Edmonton don’t always follow a script. That’s where experience, instinct, and creative control come in. Over the years, I’ve walked into shoots with no brief, no prep, and sometimes no lighting — and still delivered strong, impactful footage. Working across Alberta with different businesses, teams, and environments has sharpened my ability to read a room, adapt fast, and find the story on the fly. Intuition, innovation, and imagination — that’s what allows me to deliver when others can’t. Whether I have days to plan or just minutes to pivot, I bring calm to chaos and control to uncertainty. That’s the kind of reliability businesses need when hiring a videographer in Edmonton who gets results. 4. Post-Production: Where the Magic Really Happens Once we wrap the shoot, the footage heads to the editing bay. This is where music, colour, graphics, and storytelling finesse come together — the part most people never see. In this stage, I often: Assemble and trim selects Sync music, motion graphics, or subtitles Clean audio and balance colour Deliver multiple optimized versions for web, YouTube, Instagram, or internal use Editing isn’t just trimming footage — it’s sculpting emotion, meaning, and momentum from raw material. The time spent in post is what turns decent content into great content. It’s also where your Edmonton video project becomes a real asset — something polished, professional, and ready to perform. 5. Delivery and Optimization You’ll receive high-resolution, share-ready video files optimized for whatever platforms matter most to you. Whether it’s a YouTube promo, a LinkedIn reel, a testimonial video, or an event highlight, I ensure the content not only looks great — but works great. Need help embedding videos on your website or boosting reach? I offer guidance there, too. Why It Matters Who You Hire Not all videographers are the same. Some just show up and hit record. Others — like myself — focus on videotelling: using your story to move people to action. That means I’m not just filming what’s in front of me. I’m digging deeper to reveal what really matters — with creativity, intention, and clarity. I don’t just record. I reveal. This is what sets me apart. If you want to know more about what I bring to the table — including my philosophy, experience, and why faith shapes how I work — check out Why DMB Video. I work closely with businesses across Alberta, especially in Edmonton, who need more than cookie-cutter video content. If that’s you, let’s talk. ✅ Ready to tell your story the right way? See My Work Why DMB Videotelling? Contact Me July 7, 2025 Behind the Scenes with an Edmonton Videographer | Pro Video Shoot Process July 4, 2025 How Much Does a Corporate Video Cost in Alberta? [2025 Pricing Guide] June 28, 2025 TireGrabber Transformer: AI-Powered Farm Video with Flying Tires and Alberta Attitude

How Much Does a Corporate Video Cost in Alberta? [2025 Pricing Guide]

How Much Does a Corporate Video Cost in Alberta? A Transparent Breakdown for 2025 Updated for 2025 — If you’re an Alberta business thinking about corporate video, you’re not alone. Video content is no longer a luxury—it’s a cornerstone of effective communication, marketing, and branding. But the question remains: “How much does a corporate video cost in Alberta?” Let’s break it down with honesty, transparency, and a bit of industry insight so you can budget smarter and avoid surprises. 🎬 What Is a Corporate Video? Corporate videos are used by businesses and organizations to communicate a message. They can be outward-facing (like a promotional video) or internal (like training material). ✅ Promo or Brand Videos ✅ Training & Onboarding Videos ✅ Testimonial or Case Study Videos ✅ Event Recaps & Highlight Reels ✅ Recruitment or Culture Videos Done right, they build trust, communicate clearly, and drive results. 💰 Average Corporate Video Costs in Alberta (2025) There’s no flat-rate answer, but here’s a general range to expect: Tier Who It’s For Typical Budget Basic Startups, solo entrepreneurs $1,500 – $3,000 Mid-Tier Small to mid-size Alberta businesses $3,000 – $10,000 Agency-Level National brands, agencies, large teams $10,000+ I typically work with mid-tier clients who want boutique attention and a strong storytelling-first approach. 📊 What Affects the Price of a Corporate Video? Here are the major cost factors that go into a typical corporate video: 📝 Pre-Production: Scripting, planning, location scouting 🎥 Production: Filming, lighting, drone work, audio capture 🎞️ Post-Production: Editing, colour grading, motion graphics, music 📦 Deliverables: Final versions, subtitles, social cutdowns 📉 Realistic Budget Breakdown Example Here’s a ballpark breakdown for a 2–3 minute corporate video: Line Item Estimated Cost Creative Planning & Script $400 – $800 Half-Day Shoot (1-person crew) $1,200 – $1,800 Editing & Motion Graphics $1,200 – $2,000 Music Licensing & Voiceover $300 – $600 Drone Footage (Add-On) $300 – $500 Total $3,400 – $5,700 This example reflects a clean, professional product—ideal for use on your website, at trade shows, or on social media. 📈 How to Get the Most Value If you’re working with a limited budget, here are some ways to maximize ROI: Be clear on your message and audience before filming Offer internal assets (logos, images, talking points) Trust the videographer’s process—creative freedom leads to better work Request social versions or cutdowns to stretch the content Repurpose your video across YouTube, LinkedIn, Instagram, and email campaigns 🏔️ Why Alberta Businesses Prefer Local Videographers Working with someone who knows the landscape—literally and culturally—makes a difference. ✅ Familiar with Alberta’s seasons, industries, and communities ✅ More flexibility and creative input than big agencies ✅ Faster turnaround and direct communication ✅ Supporting Alberta First values and businesses As a Christian business owner in Alberta, I value honesty, storytelling, and delivering work that glorifies God—while serving your mission with excellence. 📞 Ready to Talk Budget? If you’ve got a video project in mind and want a realistic estimate tailored to your needs, I’d love to hear from you. I’ll give you straight talk, no pressure, and a transparent quote that fits your goals. 📬 Contact David Mathew Bonner 🎥 Why Consider Me July 7, 2025 Behind the Scenes with an Edmonton Videographer | Pro Video Shoot Process July 4, 2025 How Much Does a Corporate Video Cost in Alberta? [2025 Pricing Guide] June 28, 2025 TireGrabber Transformer: AI-Powered Farm Video with Flying Tires and Alberta Attitude

TireGrabber Transformer: AI-Powered Farm Video with Flying Tires and Alberta Attitude

When Tires Fly: Meet the Treadformer 1000 Some projects start with a script. This one started with a grin. The team at TireGrabber wanted something fun — a lighthearted, AI-driven video to grab attention and get shared. No sales pitch. No specs rundown. Just something wild and unexpected. They liked my idea of turning their tire handler into a fictional machine with attitude — and the Treadformer 1000 was born. The Concept: Controlled Chaos on the Farm We dropped our mechanical menace into a dusty Alberta yard and let it go to work — ripping tires off old farm equipment and hurling them like they owed it money. The cows scattered. The farmer hit the dirt. And the internet? Hopefully amused. Yes, It’s Flashy — But Story Comes First This piece is fun, loud, and a bit absurd — but it still points to something real. TireGrabber builds equipment that works hard. This video reminds people of that in a way they’ll actually watch to the end. You can use style — as long as the story sticks. Watch the Video Want to See More? Check out another project I did with TireGrabber — a rugged video spotlighting the TG4000 at a Saskatchewan farm auction. Different tone. Same Alberta grit. ➡ Watch the TireGrabber TG4000 Auction Video Need Something Bold for Your Brand? If your business needs video that doesn’t just look good but actually gets noticed — let’s talk. Whether it’s AI-generated mayhem or honest storytelling from the dirt up, I bring 25+ years of experience and a no-fluff process. 📬 Reach out here to start your next project Shot. Edited. Delivered. With story at the center — even when tires fly. July 7, 2025 Behind the Scenes with an Edmonton Videographer | Pro Video Shoot Process July 4, 2025 How Much Does a Corporate Video Cost in Alberta? [2025 Pricing Guide] June 28, 2025 TireGrabber Transformer: AI-Powered Farm Video with Flying Tires and Alberta Attitude