Videography Tips

Introduction

Corporate video production is a serious business. It’s important to ask questions about an organization’s goals as it relates to their corporate video production. Once you have this information, it will help guide your creative and production process while working with the client on their project. Here are some questions that can get you started so you can develop a deeper understanding of the project:

What is the purpose of your video?

• Why do you need a video?
• What are the goals of your video?
• What are the objectives of your company, product or service?
• What is the call to action for your video (e.g., sign up for our newsletter)?
• What message do you want viewers to take away from watching it?

What do you want viewers to take away from this video?

As you’re asking questions, keep in mind that the ultimate goal of your corporate video is to get people to take action.

• What do you want viewers to take away from this video?

It’s important for you and your client to be on the same page about what type of message they want their audience to receive. Is it simply an entertaining piece that will put smiles on faces, or are there deeper goals in mind? If so, what are those goals and how will they be achieved through this particular piece of content (or series of videos)?

Do you have a vision for the style and tone of your video?

Your corporate video production can be a great way to communicate your company’s message. You should have a clear vision for the style and tone of your video.

Have you thought about how you want people to perceive your brand? Is it professional, fun, friendly or something else? What do those words mean to you?

Who are the key client audiences and how do they fit into your marketing plan?

Knowing your target audience is key. If you don’t know who your main customers are, or what their pain points are, then it’s unlikely that the video will resonate with them.

Knowing who the key client audiences are helps you create the right message. If you’re making a corporate video for employees only and not customers or other stakeholders (e.g., investors) then it makes sense to focus on things like morale building messages rather than product features in this type of project.

The brief should clearly identify who these people are so that everyone involved understands how best to approach each task at hand

What are the budget and resources available that we can use to tell your story?

As you’re thinking about your story, it’s important to consider the budget and resources available. A big part of this is figuring out what kind of equipment you can use to tell your company’s story. If you have a small budget, there are still ways that we can get great results with a minimal amount of equipment.

Do you have a script or talking points ready to go? If not, what kind of script would you envision for this project? And why?

• Do you have a script or talking points ready to go? If not, what kind of script would you envision for this project? And why?
• What is the purpose of the video? What do you want viewers to take away from this video?
• Do you have a vision for the style and tone of your video (e.g., comedic, dramatic)? Who are the key client audiences and how do they fit into your marketing plan

What are some examples of other companies who have had success with similar projects or campaigns, so that we can get an idea of how we can approach our own video production.

• What are some examples of other companies who have had success with similar projects or campaigns, so that we can get an idea of how we can approach our own video production.
• Why is this important? It’s always good to know what worked for others in your industry and what didn’t. It will help you create a better strategy for your own campaign.

It’s important to ask questions about an organization’s goals as it relates to their corporate video production.

It’s important to ask questions about an organization’s goals as it relates to their corporate video production. The questions you ask will help you understand the project and how you can help, so it’s best to start with the basics.

You should ask about:

• Budget – What is the budget for this project? How much have they allocated for marketing, advertising and promotion? You may be able to offer a lower price if they are willing to do some things in-house or cut down on extras like fancy graphics or music licensing fees (if applicable).
• Resources – Does your client have access to any equipment or space that could be used for filming? Will there be additional staff members available for production days such as actors, crew members and models/actresses who will appear in front of camera during those days?

Conclusion

I hope this article has helped you get a better idea of what to ask when interviewing potential clients. As you can see, there are many different types of questions that cover a wide range of topics. The key is to ask questions that will help you understand the client’s needs and goals so that your final product will be something they love!