Videography Tips

The Power Of Video Marketing


Video marketing is a powerful tool that anyone can use to promote their products and services. It’s easy to create, share, and implement online.

Section: Why Video Marketing?

We live in the age of video. In fact, it’s estimated that by 2024 80% of the world’s data will be video. But why is this so important? For starters, people like to watch videos! They prefer them over text-based content or still images because they’re more engaging and easier to digest at a glance (which makes sense). In fact, studies show that 64% of consumers are more likely to buy from a brand after watching an explainer video on their website or social media channel – which means your business can benefit greatly from incorporating this powerful medium into your marketing strategy!


Video does not only include videos on YouTube but also videos embedded in emails and landing pages such as those created by Wistia or Animoto . 

Videos are more effective at engaging viewers than static text

Video is more effective at engaging viewers than static text. The reason is simple: video is easier to understand, more memorable, and more entertaining than text-based content.

The human brain processes visuals 60,000 times faster than text alone. This means that when you’re watching a video and trying to learn something new, you retain more information than if you were reading about it in an article or book (and this applies even when both mediums present the same information).

Video helps you connect to your audience on a more personal level.

Video is a more effective way to communicate ideas.

Video helps you connect to your audience on a more personal level.

Videos have higher conversion rates than other forms of content.

If you’re not using video in your marketing strategy, it’s time to start. Video has a higher conversion rate than other forms of content and is more engaging, memorable, and shareable.

Video speaks louder than words when it comes to getting your message across. When customers watch videos about a product or service, they can better understand what it does and how it works–and this increases their likelihood of purchasing from your business.

Videos make sharing and interaction easier.

You may have heard that video is the future of marketing. If you’re not convinced, here are some reasons why videos are so powerful:

  • Videos make sharing and interaction easier. People love watching videos on their phones, so they’re much more likely to share them than other forms of content like blogs or articles. Even if your video doesn’t go viral, it can still help increase brand awareness by getting embedded on other sites (like YouTube).
  • They make conversion easier! When viewers see a product in action or learn more about its features and benefits, they’ll be much more likely to buy it later down the line–or even right then!

Video helps you stand out from the crowd.

Video is a great way to differentiate yourself from your competitors. It’s one of the most effective ways for you to build trust with your audience, which can lead to more sales and greater customer loyalty.

And video has never been more important than it is today. With so many people using their smartphones as their primary source of information, it’s critical that you have a presence on YouTube and other social media platforms–and that presence is best served by creating videos!

Video marketing is one of the easiest ways to increase sales and brand awareness

Video marketing is one of the easiest ways to increase sales and brand awareness. It’s more effective than any other form of marketing, because it connects you with your audience in a way that’s not just visual, but emotional.

Video marketing allows you to reach a wider audience than print or digital ads do by enabling you to connect with people from all over the world via social media platforms like Facebook and YouTube. You don’t need any fancy equipment or expensive software: if you have an internet connection and something worth saying (or showing), then you’re ready to get started!

Video marketing has become so popular due to its affordability compared with other forms of advertising; when done right, it can be much cheaper than traditional advertising methods like print ads or billboards on busy streets where no one will see them anyway! Plus there are fewer restrictions on what kind of content goes into making these videos–you could even use funny cats if they help convey an important message about what makes your company unique!


Video is a powerful tool for marketers, and it can help you connect with your audience on a personal level. With the right video marketing strategy in place, you can drive more traffic to your website, and increase sales and brand awareness – all while saving time and money on other forms of content like blogs or articles.