Welcome to the world of full video production. It’s a big, exciting world with lots of opportunities and challenges that you’ll have to navigate if you want to succeed.
I’m going to share with you some tips on how to get started in this field, including what it takes and some things that might be holding you back from making the transition from videographer into full production.
What You Need to Know About Edmonton Video Production
You’re probably wondering what the difference is between a videographer and a full video production company. A videographer will shoot your wedding or event, but they don’t have the experience and equipment to edit it into something that looks professional. They also won’t be able to provide any post-production services like color correction or graphics overlays.
Full video production companies have everything you need under one roof: they can shoot your footage, edit it into something beautiful, add music and sound effects (or even voiceovers), burn discs for you–the works! If you want your project done right from start to finish, this is what you should look for in an Edmonton video production company.
Where to Buy Gear
To get started, you’ll need some gear. Fortunately, there are plenty of places to buy it in Edmonton.
- Brick-and-mortar stores: The best way to get your hands on the latest and greatest equipment is by visiting a brick-and-mortar store like Best Buy, Vistek or London Drugs. These stores have a wide selection of products that can be tested out before you buy them–perfect for making sure everything works together as expected!
- Online retailers: If you’d rather shop online, there are plenty of options for buying video production equipment online as well. Amazon has one of the largest selections out there; if something isn’t available locally then this is where I would recommend starting your search!
How to Run Your Business
Once you have your business name, it’s time to register your company with the government. You will need to do this in order for your business to be legally recognized and protected.
Marketing Your Video Production Business
- Marketing your video production business is an essential part of being successful in the industry. You can’t just expect people to come knocking on your door, so it’s important to get out there and let people know about what you do.
- Social media is one of the easiest ways to market yourself as a videographer or filmmaker in Edmonton, but it also takes time and effort if you want to be successful at it. You need content that keeps people interested in what you do, or else they’ll unfollow/unfriend/unlike!
- Content creation is another great way for filmmakers in Edmonton (and elsewhere) who want more clients than just their friends’ weddings or birthdays parties: create videos about topics related to filmmaking itself–for example “How To Make A Budget For Your Next Film Project”–and share these videos across all social media platforms where they will reach potential customers who might not otherwise have found out about them otherwise because they don’t follow any particular person directly on any particular platform yet still follow certain topics like filmmaking which means those posts will appear among other relevant ones when someone searches for something related like this topic here…
To find clients, you need to be able to market yourself. You can do this by networking and cold calling. Or, you can use online platforms such as Upwork or Linkedin.
Managing Your Time
In order to be successful in your business, you need to manage your time effectively. Here are some tips for doing so:
- Set realistic goals and deadlines for yourself. It’s important to set goals that are achievable, but also keep in mind that sometimes things will take longer than expected. Don’t let this discourage you from achieving the best results possible!
- Use project management tools such as Trello or Asana (or whatever works best for you). These tools help keep track of what needs done, who’s doing it and when they should be finished by–making it easier than ever before for anyone involved with a project like yours (including yourself) not only see what stage everything is at but also communicate easily with each other about any changes needed along the way.
- Delegate tasks whenever possible! This will allow others within your company/team members outside of Edmonton Video Production Company who may not have access–or even know about–the specifics behind each task at hand yet still want an opportunity contribute towards making sure everything goes smoothly overall.”
Creating a Professional Portfolio
When you are starting out as a videographer, it’s important to create a professional portfolio. A good portfolio will showcase your work and help potential clients understand what you can do for them.
Here are some tips on how to create a great portfolio:
- Choose samples that show off your strengths. If you have any awards or recognition from previous projects, include those in the first section of your portfolio. This will show potential clients that other people have recognized your talents before them!
- Use an attractive layout for displaying all of this information in an organized way that makes sense visually (for example: don’t put all text at the bottom of each page).
You should now have a clear understanding of what it takes to be a full video production company in the Edmonton market. If you’re looking for more information on how to get started, I’ve included some additional resources below: