There’s a reason video is still king. Not because it’s trendy or flashy, but because it works. People remember stories. They connect with faces, voices, and purpose. If you’re a small business in Alberta trying to stand out, video is no longer optional — it’s your frontline.
I’m not talking about throwing a reel together with stock footage and royalty-free music. I mean honest, well-crafted visual storytelling. Something that reflects who you are and why you exist. Something your audience doesn’t scroll past.
“People don’t buy what you do — they buy why you do it.”
— Simon Sinek
Sinek said it well in his “Start With Why” message. And video is one of the clearest ways to communicate your why. A 30-second story done right can show your values, your personality, and your craft — without saying a word. That’s power.
Local attention spans are short — and trust is earned
Most visitors will decide in seconds if they care. That’s where clear, well-edited content comes in. I’ve worked with clients across Alberta who didn’t need flash — they just needed clarity. And clarity, paired with purpose, builds trust.
Want proof? According to Wyzowl’s annual video marketing report, 89% of people say watching a video convinced them to buy a product or service. That’s not fluff — that’s a measurable edge.
Don’t overthink the trend — focus on the message
You don’t need drones, slow motion, or background piano to make something good. What you need is a story that sticks. One that makes someone pause and say, “That’s exactly what I need.”
If you're in Edmonton, Central Alberta, or anywhere else in Canada trying to make your message matter, I’d be glad to help.
