Strong videos begin with clarity. Ask better questions and you get faster shoots, cleaner edits, and results that serve the mission. Here is a simple framework that saves time and money for Alberta teams.
What is this video supposed to accomplish and who is it for. Awareness. Sales. Recruitment. Training. One aim per video. Speak to one audience. Length, tone, and edit choices flow from those two answers.
Define the main takeaway in one honest sentence. Then decide what viewers should do next. Visit the site. Book a call. Apply for a role. State it clearly and place it with intention near the end card and in captions.
Share two or three examples that feel right and one that feels wrong. Use simple labels like warm, direct, cinematic, documentary. Good references prevent missed expectations.
Be real about constraints. Location access. Subject availability. Sound control. Shooting windows. The more we can leverage what you already have, the more value we unlock. Looking for lean ideas: see how to make social clips that look good.
Scripts are not always needed. Talking points often work better. Someone still owns the message. I can help shape the outline so the cut stays sharp.
One decision maker gathers feedback and sends a single list per round.
First round for structure. Second round for polish. Everyone knows the plan.
Clarity wins. These questions protect budget, schedule, and message. Whether you hire me or someone else, ask them early and answer them honestly. Your team will thank you and your audience will stay with you to the end.
Curious how creative projects grow from a seed of an idea: see this behind the scenes build of a full AI concept from Alberta.
Explore practical ideas, behind the scenes notes, and client highlights from around Alberta.