Smart Questions to Ask Before Starting a Corporate Video Project

If you're planning to hire someone for a corporate video — or if you're the one producing it — the best projects always start with the right questions. These aren’t filler. They’re how you avoid wasting time, money, and everyone's patience.

I’ve been doing this a long time, and I can tell you: projects go sideways when nobody knows what the video is actually supposed to do.

1. What’s the Purpose of This Video?

Before we talk gear, style, or script — what is this video supposed to accomplish? Raise awareness? Boost sales? Train staff? Get someone to click a link? That answer changes everything about how it’s made.

2. Who’s the Target Audience?

You can’t speak to everyone. Are you talking to customers? Investors? Internal staff? The tone, length, and visual approach all shift depending on who it’s for.

3. What's the Core Message?

Every corporate video should have a main takeaway. What do you want someone to feel, think, or do after watching it? If we can’t answer that clearly, we’re not ready to shoot.

4. What’s the Call to Action?

“Visit our website.” “Call us today.” “Sign up for the program.” Whatever it is, say it clearly and place it intentionally. Don’t bury it in fluff.

5. Do You Have a Vision for the Tone or Style?

Should this feel professional? Approachable? Gritty? Warm? Funny? Give me words or references. A few good examples go a long way to avoid a bad fit later.

6. What’s the Budget — and What Resources Are Available?

Be real about this. Even small budgets can go far if we plan smart. Do you have a location? People who can speak on camera? Can we shoot during business hours? The more we can leverage your resources, the more we can stretch the value.

Looking to do something smaller but still sharp? Here's how to make social media video content that actually looks good without a film degree or a big crew.

7. Is There a Script or Talking Points?

If not — no problem. But someone has to define what needs to be said. Whether it’s you, your marketing person, or me helping draft it, we can’t show up hoping the message “just happens.”

8. Any Examples of Videos You Like (or Hate)?

This is huge. Show me something that feels right — or totally wrong — and I’ll get a clearer picture of what direction to take. Even bad examples help avoid missteps.

9. Who Needs to Approve the Final Video?

If we don’t know who has final say, revisions can turn into a nightmare. Figure out up front who needs to sign off — and bring them in early if possible.

Conclusion

Good corporate video isn’t about flashy gear or fancy effects. It’s about clarity. These questions help get you there. Whether you’re hiring me or someone else, ask them early — and be honest with the answers. It’ll save everyone time and get you a better result.

Want to see how wild projects take shape too? Check out this behind-the-scenes look at an AI video I built from scratch using imagination, real prompts, and a whole lot of Alberta charm.